Most commercial brokers will be called upon to do a broker opinion of value at some point in their careers. Although the math is important, a savvy commercial broker will focus on creating an auction market – getting buyers to stretch in order to deliver the most value for clients. This module covers both the mathematics and sales skills involved in offering a broker opinion of value.
“Commercial brokers are not appraisers,” says Mike Lipsey. While commercial brokers must have an accurate process for approximating the value of a property, their ultimate is to gather potential buyers and encourage them to stretch for the deal. With Mike’s experienced advice, brokers will learn to offer BOVs that appeal to both buyers and sellers.
