The objective of a skilled negotiator is to reach a resolution as efficiently as possible while securing a great deal for their client. Throughout their careers, brokers will encounter many negotiation tactics which could potentially slow their transactions to a crawl and diminish the value of their deals.
Great negotiators play to win, and their understanding of the tools and tactics of the trade help them secure more value for their clients. In Negotiating to Win, we explain common tactics to help you identify them, neutralize them, and succeed in negotiation.
