John Crossman is the founder and president of CrossMarc Services and CrossMarc Capital, leading a commercial real estate platform spanning investment, advisory, and brokerage services. Under his leadership, CrossMarc has completed more than $90 million in acquisitions, oversees more than $100 million in active development, and represents approximately 40 corporate tenant-representation clients.
With more than three decades of experience, John brings extensive expertise in retail investment sales, portfolio management, and development strategy. As a founding member of Trammell Crow Company’s East Coast Retail Investment Sales Team, he completed more than $1 billion in retail investment sales, including malls, town centers, power centers, community centers, and neighborhood shopping centers. As National Retail Leader and Principal, he led the strategy for a national retail platform encompassing more than 50 million square feet of properties. Across his career, he has also built and managed a third-party retail portfolio comprising more than 300 shopping centers nationwide.
A longtime ICSC leader and volunteer, John served on the ICSC Foundation Board and raised more than $840,000 for undergraduate scholarships. He has spoken at ICSC’s annual international conference in Las Vegas and at the Florida conference more than 20 times. He holds the Certified Commercial Investment Member (CCIM) and Certified Real Estate Executive (CRX) designations.
John is a nationally recognized speaker, writer, and author of the award-winning book Career Killers/Career Builders. His insights have been featured in The Wall Street Journal, Forbes, The New York Times, The Washington Post, Associated Press, and other leading media outlets. He has also been named one of Florida Trend’s Top 500 Most Influential Business Leaders. Through his podcasts, The Crossman Conversation and The Crossman Conversation: CEO Edition, he shares perspectives on leadership, business, and professional growth.
John earned a Bachelor of Science in Real Estate from Florida State University and was inducted into the FSU College of Business Hall of Fame in 2013 as its youngest inductee. He is also an Honorary Alumnus of the University of Florida.
Committed to education, mentorship, and expanding opportunities, John’s service includes trustee roles at Florida A&M University, Bethune-Cookman University, and Valencia College, as well as 13 appointments to the U.S. Military Academy Appointment Board. Crossman Career Builders has established 12 scholarships at seven universities, including the first endowed real estate scholarships at Florida A&M University, Bethune-Cookman University, and Jackson State University.
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