Throughout The Business Development Machine, we’ll introduce a series of best practices such as:

• Which CRM – Selecting and Implementing the right one and using it to engage prospects.
• Electronic footprint – e-touch, e-gift, e-comp, social media, and which eblast service
• Print – Various mailer, flier and postcard examples and how to target
• Personalized approach – Hand written notes, calls, drop ins, referrals
• Major Accounts – Which associations to join, Lipsey’s 55, direct mail campaigns
• Expand – Create a comprehensive campaign to provide additional services to your clients

By following Mike’s formula, you will be able to dramatically increase your business development results.